Paia is colorful, quirky, and packed with surf-town soul. Shop local, grab a bite, and soak in the laid-back vibes before hitting the Road to Hana.
Soak in the bohemian charm of Paia, a historic plantation town turned vibrant surf hub on Maui’s North Shore. Known as the “Windsurfing Capital of the World” due to the consistent winds at nearby Ho’okipa Beach, Paia exudes a laid-back, eclectic atmosphere. Stroll along its colorful main street, Browse unique boutiques, local art galleries, and surf shops. Enjoy delicious, fresh cuisine at its diverse range of restaurants and cafes, including the famous Paia Fish Market. Paia serves as the gateway to the Road to Hana, making it the perfect spot to fuel up or unwind.
